I think the two key points to remember from this week's readings were that PR practitioners have to prepare an issue or crisis management plan in any project undertaken and the rise of the third sector.
Recovery from a crisis/issue is no easy feat and may take a long time to achieve. That is why having a crisis management plan or procedures help PR practitioners to quickly resolve the issues especially in cases of emergencies whereby immediate attention is demanded. In this new soft world order, risks are inevitable and are becoming almost necessary. PR practitioners cannot afford to overlook the risk factors.
The readings made me think more about public relations theory/practice in that concern must be given to not only the financial problems that arose out of a crisis but also to the emotional despairs that plague those affected. Stakeholders are the most emotional because are gambling an insurmountable amount of money which may cause them to be bankrupt. PR practitioners cannot lie through their teeth. Honesty is the best policy. Both parties need to be aware of what is at stake and how the road to recovery can be designed in a way that more benefits can be reaped in the future, reducing the impact of the setback.
2 comments:
Yes. Most definitely. It would be wise to always have a back up plan should a crisis occur. This way, PR practitioners would know how and what to react to.
I particularly liked the idea of your take on PR practitioners and honesty. Honesty is the best policy.At least, practitioners' conscience remains clear.
It's great you brought up clear conscience. Still, humans are easily tempted by greed and I think conscience requires a great deal of control - to channel it or to suppress it. Hmm, this is tied to ethics really.
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