Week 2

I think the two key points to remember from this week's readings were misconceptions of the public towards the field of public relations and the frameworks in the practice of public relations.

Public relations, on the surface, may seem like a simple field of work. This is because there is not much exposure on it to garner positive views from the publics. The misconceptions are also caused by the "what you see is what you get" saying.

The frameworks are not to be used too rigidly because the practice of public relations require a lot of adaptability to circumstances which may be predicted or unforeseen. After all, the main idea of public relations is to act as the bridge betwwen the corporation and the public.

The readings made me think more about public relations theory/practice in that the amount of effort behind a produced media release, planned event, or even a prepared speech is often unnoticed. It is also undermined by the confusing nature of a public relations manager with an advertiser, marketer, etcetera. Consideration of the corporation's interests must be prioritised at all times but the interests of the public must not be neglected either. The public acts as one of the driving forces of the corporation therefore, there is a need to satisfy them in order to attract them as loyal patrons, attain their trust, and so on.